AARP report: It’s Time to Act

A digitally distributed report by AARP on the topic of women’s brain health. Normally, this team at AARP produces printed reports—standard, vertical, letter-sized. But since Covid made gathering impossible in the Spring of 2020, they decided this would be digital-only. I give them great credit for signing onto the idea that, since this was digital, and would most likely be viewed on horizontal screens (laptop/tablet), it made more sense to design to that orientation. Nothing drives me crazier than to see print publications lazily shoveled into some faux, page-turning software. I mean, really? The gutter that is required to bind a print publication is one of the worst aspects of print, and so you want to replicate that in digital? Aargh. Ironically, the report was so popular, AARP decided to do a printed version. Took a little shuffling, but was not too hard to update into a—still horizontal—print piece.

Client: AARP
Role: Art direction and design