News Shooter is a photography technology review site run by Dan Chung and John Elliot. I was brought on to create a new logo and art direct a redesign of the web site (particularly to make it responsive for mobile). Dan and John assembled a small team, including crack programmer John Puddephatt who was instrumental in taking my visual designs and making them a reality. The new look and website launched in Fall 2015.

Client: News Shooter
Role: Branding and web site visual design

Note: The tag line "Pros Dissecting Gear" was an initial idea, later abandoned.

PITCH
Dan Chung and I met at the World Press Photo’s multi-media competition in early 2015. (I was secretary of the jury.) He asked for my thoughts on News Shooter’s branding, and so I put together a prospectus, part of which is here. Click on any to enlarge.